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Video Marketing

Here's some statistics to support why video marketing is vital for business.

 Video helps you communicate before even meeting on a face-to-face basis. Video's on a website makes you human and much more approachable to your audience. They feel they know you and therefore, you've already gained their trust. Then, they're much more likely to buy your products and services. 


17 statistics you should know about video marketing (2017)

  1.  By 2017, online video will account for 74% of all online traffic (KPCB).
  2.  55% of people watch videos online every day (MWP).  
  3.  85% of Facebook video is watched without sound (Digiday).
  4.  Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  5.  Including video in a landing page can increase conversion by 80% (EyeView).
  6.  Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  7.  4 out of 5 consumers believe that demo videos are helpful (Animoto).
  8.  Online shoppers who view demo videos are 69% more likely to purchase than non-viewers (DMB Adobe).
  9.  4x as many customer would rather watch a video about a product than read about it (Animoto) YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  10.  48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  11.  Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  12.  500 million people are watching videos on Facebook every day (TubularInsights).
  13.  45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  14.  82% of Twitter users watch video content on Twitter (Bloomberg).
  15.  43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer).
  16.  Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  17. People spend on average 2.6x more time on pages with video.

So get in contact today to discuss your business needs. A little video goes a long way...

Edit Sweet Ltd.