Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
Including video in a landing page can increase conversion by 80% (EyeView).
Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
Video helps you communicate before even meeting on a face-to-face basis. Video's on a website makes you human and much more approachable to your audience. They feel they know you and therefore, you've already gained their trust. Then, they're much more likely to buy your products and services.
17 statistics you should know about video marketing (2017)
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