"Having worked with ES, I can safely say you're in amazingly creative hands!" - D.B
Video helps you communicate before even meeting on a face-to-face basis. Video's on a website makes you human and much more approachable to your audience. They feel they know you and therefore, you've already gained their trust. Then, they're much more likely to buy your products and services.
17 statistics you should know about video marketing (2017)